22nd March 1949 - June 1951
It was with a certain initial reluctance that Bill Shankly moved into football management for he was still convinced he had much to offer as a player. However, Preston still held his registration and refused to release it, thus preventing him from playing anywhere else. 35-year-old, qualified as a masseur, he took the Carlisle job in 1949 and went into his first managerial appointment determined to become the greatest football manager of all time.
Carlisle were a struggling Third Division North side who found it hard to attract southern based players because of their geographic remoteness. Shankly immediately turned this disadvantage on it's head and turned Brunton Park into something of a fortress. He would tell his players how tired the opposition must be at having to travel up to such a remote corner of the country. He made a quick impression on the local population too, urging them to come and support the team and help them to carry the hopes of the region to the rest of the country.
Shankly established his relationship with the fans in his own unique way: "I used to on the Tannoy at a quarter to three to speak to the people every other week before the game. Instead of putting something in the programme, I spoke to them, explaining if we'd changed the team, how it had played in the last game. Everything. The supporters loved it, they lapped it up."
Shankly at the end of his Preston North End career in 1948
one year before he took his first managerial job at Carlisle.
He dragged the club into a more professional outlook, providing a new strip for the first team, and got the board to purchase a large house which was converted into flats for new players coming into the club. In his first full season, 1949-50, Carlisle finished 9th, but had won over the people of the town with their brand of football. Season ticket sales for the start of the 1950-51 season were at an all time high.
That season saw Carlisle buzz to the excitement of a visit from Arsenal in an FA Cup replay after they had secured an amazing 0-0 draw at Highbury. A final league placing of 3rd wasn't quite good enough for promotion and after a squabble with the board, who had reneged on a bonus promise should the team finish in the top three, Shankly resigned and took up an offer from Grimsby Town.
League Matches: 95
1948/49: 15th in Division 3 North
1949/50: 9th in Division 3 North
1950/51: 3rd in Division 3 North
"We were back at Anfield and Shanks was up to his old tricks. As the United party made their way down the corridor to the away changing room, he appeared from his office. 'Guess what, boys?' he said, brandishing a little orange ticket. 'I've had a go on the tickets that give the time when the away team will score. And it says here, in a fortnight!' With that, he disappeared back into his office. We lost that encounter 2-0 and after the game I was chatting to Liverpool's Ray Clemence, who revealed to me another piece of Shankly kidology.
Prior to the game, Shankly had received the United team sheet and he incorporated it into his team talk. His intention was to run us down and, in so doing, boost the confidence of his own players. 'Alex Stepney,' Shanks began. 'A flapper of a goalkeeper. Hands like a Teflon frying pan - non-stick. Right back, Shay Brennan. Slow on the turn, give him a roasting. Left back is Tony Dunne. Even slower than Brennan. He goes on an overlap at twenty past three and doesn't come back until a quarter to four. Right half, Nobby Stiles. A dirty little -beep-. Kick him twice as hard as he kicks you and you'll have no trouble with him.' 'Bill Foulkes, a big, cumbersome centre half who can't direct his headers. He had a head like a sheriff's badge, so play on him. Paddy Crerand. Slower than steam rising off a dog turd. You'll bypass him easily.' The Liverpool players felt as if they were growing in stature with his every word. 'David Sadler,' Shanks continued. 'Wouldn't get a place in our reserves. And finally, John Aston. A chicken, hit him once and you'll never hear from him again. As the manager finished his demolition job on United, Emlyn Hughes raised his hand. 'That's all very well, boss,' he said, 'but you haven't mentioned George Best, Denis Law or Bobby Charlton.' Shanks turned on him. 'You mean to tell me we can't beat a team that has only three players in it?' he said, glowering."