22nd March 1949 - June 1951
It was with a certain initial reluctance that Bill Shankly moved into football management for he was still convinced he had much to offer as a player. However, Preston still held his registration and refused to release it, thus preventing him from playing anywhere else. 35-year-old, qualified as a masseur, he took the Carlisle job in 1949 and went into his first managerial appointment determined to become the greatest football manager of all time.
Carlisle were a struggling Third Division North side who found it hard to attract southern based players because of their geographic remoteness. Shankly immediately turned this disadvantage on it's head and turned Brunton Park into something of a fortress. He would tell his players how tired the opposition must be at having to travel up to such a remote corner of the country. He made a quick impression on the local population too, urging them to come and support the team and help them to carry the hopes of the region to the rest of the country.
Shankly established his relationship with the fans in his own unique way: "I used to on the Tannoy at a quarter to three to speak to the people every other week before the game. Instead of putting something in the programme, I spoke to them, explaining if we'd changed the team, how it had played in the last game. Everything. The supporters loved it, they lapped it up."
Shankly at the end of his Preston North End career in 1948
one year before he took his first managerial job at Carlisle.
He dragged the club into a more professional outlook, providing a new strip for the first team, and got the board to purchase a large house which was converted into flats for new players coming into the club. In his first full season, 1949-50, Carlisle finished 9th, but had won over the people of the town with their brand of football. Season ticket sales for the start of the 1950-51 season were at an all time high.
That season saw Carlisle buzz to the excitement of a visit from Arsenal in an FA Cup replay after they had secured an amazing 0-0 draw at Highbury. A final league placing of 3rd wasn't quite good enough for promotion and after a squabble with the board, who had reneged on a bonus promise should the team finish in the top three, Shankly resigned and took up an offer from Grimsby Town.
League Matches: 95
1948/49: 15th in Division 3 North
1949/50: 9th in Division 3 North
1950/51: 3rd in Division 3 North
Alan Ball was Everton's idol at the time while his father, Alan Ball Snr, was the manager of Preston. Alan Snr asked Shankly if he wanted to accompany him to a midweek game against Wrexham. Shanks agreed, but said he would follow Alan in his own car in case he wanted to drive home before the end of the game. Shankly was uncertain of the directions to Wrexham, so Ball Snr agreed that Shanks would drive behind him. When he turned up at Shankly's house, Bill was pleased to see Alan Jnr. in the car with his father as he admired him as a player. When the two cars reached the Mersey tunnel, Shankly was struggling to keep up and ground to halt halfway through the tunnel. Shankly was renowned for his lack of driving skills and was rather accident prone. Shanks couldn't restart the engine. Ball Snr. was naturally concerned, 'I'll tell you what, Bill. I've got a rope in the boot. I'll attach it to your car and tow you to the tunnel exit. We'll then call a mechanic to sort out the problem. Shankly paused for a few seconds, thinking over Ball Snr's suggestion and then exclaimed: 'I don't think that's a good idea, son. Can you imagine the headlines in tomorra's Echo?' "SHANKLY DRAGGED OUT OF THE MERSEY TUNNEL BY THE BALLS."