22nd March 1949 - June 1951
It was with a certain initial reluctance that Bill Shankly moved into football management for he was still convinced he had much to offer as a player. However, Preston still held his registration and refused to release it, thus preventing him from playing anywhere else. 35-year-old, qualified as a masseur, he took the Carlisle job in 1949 and went into his first managerial appointment determined to become the greatest football manager of all time.
Carlisle were a struggling Third Division North side who found it hard to attract southern based players because of their geographic remoteness. Shankly immediately turned this disadvantage on it's head and turned Brunton Park into something of a fortress. He would tell his players how tired the opposition must be at having to travel up to such a remote corner of the country. He made a quick impression on the local population too, urging them to come and support the team and help them to carry the hopes of the region to the rest of the country.
Shankly established his relationship with the fans in his own unique way: "I used to on the Tannoy at a quarter to three to speak to the people every other week before the game. Instead of putting something in the programme, I spoke to them, explaining if we'd changed the team, how it had played in the last game. Everything. The supporters loved it, they lapped it up."
Shankly at the end of his Preston North End career in 1948
one year before he took his first managerial job at Carlisle.
He dragged the club into a more professional outlook, providing a new strip for the first team, and got the board to purchase a large house which was converted into flats for new players coming into the club. In his first full season, 1949-50, Carlisle finished 9th, but had won over the people of the town with their brand of football. Season ticket sales for the start of the 1950-51 season were at an all time high.
That season saw Carlisle buzz to the excitement of a visit from Arsenal in an FA Cup replay after they had secured an amazing 0-0 draw at Highbury. A final league placing of 3rd wasn't quite good enough for promotion and after a squabble with the board, who had reneged on a bonus promise should the team finish in the top three, Shankly resigned and took up an offer from Grimsby Town.
League Matches: 95
1948/49: 15th in Division 3 North
1949/50: 9th in Division 3 North
1950/51: 3rd in Division 3 North
"I was sitting on a dustbin outside the temporary offices of Liverpool Football Club when three or four photographers arrived. 'Can I take a picture of you sitting there?', asked one. 'Well, they are signing a load of rubbish, so people might as well know it straight away,' I joked. There was nowhere else for me to sit. I sat on the dustbin for twenty minutes after the photographers had left. When Shankly came out of the door, he shook hands and said, 'Medical!' He beckoned me over to his car, a Capri and off we went. 'You'll like the stadium, son. Great'. He was driving the car while half-looking round at me. 'Great supporters, you know, son. The best in the land. Tremendous to play for. Have you seen the Kop? No, I don't suppose you have.' I never got the chance to say anything.
'We have some great players here, son. Great...great. Emlyn Hughes. Great player. Chris Lawler... great player. Tommy Smith... hard boy. Hard boy is Tommy... great player. Roger Hunt is gone, son. Ian St John is gone. But they're not forgotten, son. There is a future here if you knuckle down and play.' We arrived at the club doctor's surgery and I stripped off. Shankly watched me like a hawk. When we left the doctors he drove me back to the ground to talk terms. As he drove, he talked of the time when he first came to the club. 'Jesus Christ', he began. 'I asked a wee boy for directions and he knew who I was, and I'd only been in Liverpool half an hour!' He obviously could not wait to get me training. When we arrived at Anfield and walked into the temporary offices, I could hear him talking way ahead of me. Talking the way he always did - so everyone could hear, especially the person who was the subject of the conversation. 'He looks nothing dressed, but you should see him stripped off. He's built like a tank!'"